信息化應(yīng)用和管理水平,成為提升房地產(chǎn)行業(yè)競爭力的重點

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          房地產(chǎn)業(yè)是我國國民經(jīng)濟(jì)的主導(dǎo)產(chǎn)業(yè)，在現(xiàn)代社會經(jīng)濟(jì)生活中有著舉足輕重的地位。經(jīng)過十幾年的發(fā)展，中國房地產(chǎn)業(yè)正處于向規(guī)?；?、品牌化、規(guī)范運(yùn)作的轉(zhuǎn)型時期，房地產(chǎn)業(yè)的增長方式正在由偏重速度規(guī)模向注重效益和市場細(xì)分的轉(zhuǎn)變，從主要靠政府政策調(diào)控向依靠市場和企業(yè)自身調(diào)節(jié)的方式轉(zhuǎn)變。
隨著WTO各項有關(guān)條款的兌現(xiàn)和落實，包括房地產(chǎn)業(yè)在內(nèi)的我國經(jīng)濟(jì)各方面都將發(fā)生新的變化。國民經(jīng)濟(jì)的持續(xù)增長和居民消費(fèi)結(jié)構(gòu)的提升，為房地產(chǎn)業(yè)提供了高速發(fā)展的機(jī)會，也使房地產(chǎn)業(yè)面對著更加激烈的競爭。充分運(yùn)用信息技術(shù)所帶來的巨大生產(chǎn)力，盡快提高自身的信息化應(yīng)用水平和管理水平,無疑成為提升房地產(chǎn)行業(yè)競爭力的重點。
房地產(chǎn)行業(yè)是典型的資金密集型行業(yè)，具有投資大、風(fēng)險高、周期久、供應(yīng)鏈長、地域性強(qiáng)的特點。房地產(chǎn)行業(yè)的信息化建設(shè)，必須在先進(jìn)的管理理念和方法的指導(dǎo)下，從房地產(chǎn)行業(yè)的特點出發(fā)，滿足房地產(chǎn)行業(yè)不斷發(fā)展的需求。
泛普軟件-房產(chǎn)中介管理軟件正式在這樣一種情況下誕生。

      The real estate industry are the leading industries of China's national economy, in the modern social and economic life has a pivotal position. After ten years of development, China's real estate industry is in the large-scale, brand, and standardize the operation of the transition period, the growth mode of the real estate industry is by the emphasis on the speed of the scale to focus on efficiency and market segmentation of the shift from relying mainly on government policy to rely on market regulation and corporate self-regulation mode.
Along with the relevant WTO provisions to honor and implement, including real estate, including all aspects of China's economy will be new changes. The national economy continues to grow and residents in the upgrading of consumption structure, in order to provide a rapid development of the real estate industry the opportunity to make the real estate industry faced increased competition. Make full use of information technology brought about by the enormous productivity, improve their own information as soon as possible applications and management level, will undoubtedly raise the real estate industry has become the focus of competitiveness.
The real estate industry are typical capital-intensive industries, with large investment and high-risk, long cycle, supply chain length, strong regional characteristics. Real estate construction industry, information must be in the advanced management concepts and methods under the guidance of the real estate industry from the characteristics of the real estate industry to meet growing demand.